3C2A Partners with Opendorse to Expand NIL Access and Insights

Sacramento, Calif. - The California Community College Athletic Association (3C2A) has announced a new partnership with Opendorse, the leading Name, Image, and Likeness (NIL) technology, data, and service provider.

Through this partnership, 3C2A student-athletes will gain access to a branded NIL Marketplace where fans, alumni, and local businesses can connect with them directly for compliant opportunities. Athletes will also be able to discover and complete deals with brands of all sizes, with disclosure and compliance tracking built in to give member institutions clear visibility into NIL activity.

Opendorse will also work alongside 3C2A leadership on data and insights specific to NIL at the two-year level. Opendorse already partners with several 3C2A member colleges, and that experience will help guide how the association supports its schools as more community college athletes pursue NIL opportunities.

"As the college landscape continues to evolve, we are thrilled to partner with Opendorse as the 3C2A's Official NIL Marketplace and the opportunities it creates for our student-athletes," 3C2A Executive Director Jennifer Cardone said. "We are excited for our student-athletes to maximize their NIL potential, successfully navigate the NIL space, and prepare themselves for life after their time at the California community college level."

"Working with an association gives us a chance to support athletes at every member school, not just a few," said Jake Daugherty, Director, Collegiate Partnerships at Opendorse. "The 3C2A is committed to getting this right, and we are glad to bring our data, education, and experience in the two-year space to help them do it."

The 3C2A joins a growing nationwide network of two-year colleges and associations partnering with Opendorse.

About the 3C2A

Since 1940, the California Community College Athletic Association (3C2A), an integral part of California's extensive community college system that serves over 2.1 million students year-over-year, has overseen intercollegiate athletics for 111 California community colleges and more than 28,000 student-athletes annually. The 3C2A sponsors 26 championships for its 25 sports, while providing administrative support for regional and state championships. As an organization, it strives to advocate for the overall well-being of student-athletes through the governance, promotion, and support of its member intercollegiate programs. To learn more about the 3C2A, visit www.3C2ASports.com.

About Opendorse

Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 200,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.

For media inquiries, contact Opendorse Manager, Marketing and Social Media Blake Schaben at blake.schaben@opendorse.com