A Brief Overview of the CCCAA's Corporate Partnership Program

California’s community colleges represent the largest system of higher education in the world.

Intercollegiate athletic programs are a vital component of this system, with nearly 26,000 student athletes each year. This presents a significant marketing opportunity for potential sponsors of community college men's and women's championship events.

In Summer 1998, the CCCAA launched its first-ever comprehensive development campaign. The strategic partnership campaign has created a number of substantial partnerships for the COA, which has strengthened its commitment to providing increased sales opportunities for partners at each of the 104 colleges. This campaign provides partners with unprecedented access and exposure to the world’s largest higher education market.


  • More than 2.6 million students are enrolled in California's public community colleges
  • The average size of community colleges is 12,300 students (Palo Verde College in Blythe is smallest at 1,168 while City College of San Francisco is largest with 86,000)
  • Sixty-one percent (61%) of students are 35 years of age or younger
  • Nearly 56% of the 2.4 million students are women
  • Employs more than 90,000 people
  • More than 70,000 community college students transfer annually to universities
  • More than 75,000 students each year go directly into occupational jobs
  • Eighty-nine percent (89%) of students who complete their studies at a community college register a 47% gain in wages after three years

The California Community College Athletic Association, the governing body for community college athletics in California, currently sanctions state championship events in 23 men's and women's sports. Individual sport state championships - some of which are televised by regional companies such as Fox Sports West and SportsChannel Pacific and local access stations coordinated by many of the state's community colleges - produce printed and electronic materials and offer a myriad of advertising and product exposure opportunities throughout the academic year. In addition, opportunities exist which provide corporate partners with individual campus exposure, research collaboratives, contract expiration dates, names of key service and purchasing directors at each college, vendor product display, in-stadium sponsor promotions, signage, and more depending on the level of commitment and interest of corporate partners.

For more information or to discuss your issues, needs, preferences and fiscal realities, please contact Jason Boggs in any of the following ways:

By Mail: 2017 "O" Street, Sacramento, CA 95814
By Phone: 916.444.1600
By Fax: 916.444.2616
By Email: jboggs@cccaasports.org
By WWW: cccaasports.org

The CCCAA proposes that an initial qualifying meeting be held with your organization. This preliminary meeting, held at your convenience and site, will allow each entity to discuss preferred methodologies, approaches, etc. before moving forward. The CCCAA understands that companies engaged in sponsorship marketing in its truest sense are only interested in how the sponsorship can be leveraged to reach selling and other tangible objectives.

Contact us today to find out more about our unprecedented invitation to align with our system of colleges!